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These filter lists control what you can see on your browser and what you can’t. It allows online pages to load faster and thereby deliver a better experience.Īdblockers use filter lists to work. Ad blockers prevent third-party vendors from downloading advertisements onto your browser. They prohibit requests for content to be downloaded into your browser. How do Ad Blockers Work?Īd blockers, in theory, do not prevent adverts. The reduction of website clutter, and the avoidance of spyware-infected advertisements. They aid in the protection of your online privacy.
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They improve your internet experience while protecting your PC from fraudsters and hackers. It can be accomplished through the use of browser extensions or other techniques. It allows a web browser, an application, or a network to block or modify online advertising.
#Adblock ultimate extension for chrome software
The Adblock Ultimate browser is still available on Firefox - where it has proved to be most popular - but Georgiev said the team plans to rebrand anyway, across all browsers, to "Ad Blocker Ultimate" to avoid any future issues.6.4 What Is The Safest Ad Blocker For Chrome? What Are The Best Ad Blockers?Īd blocking, often known as ad filtering, is a software feature. We don't care if people take our code, but the amount of copycats out there rises with the the popularity of ad blocking in general - and many of these lure users into downloading malware." "Adblock" itself was not invented by Eyeo, but began in the developer community as an open source project.Įyeo spokesman Ben Williams, said: "I don't want to comment on specific instances or cases, including this one, but we have registered trademarks for names similar to ours. The email from Eyeo implies it owns "Adblock" trademarks in Brazil, China, Russia, and Taiwan.

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And this is the Adblock Plus mark registered with the United States Patent and Trademark Office. Here are Adblock Plus' European Community Trademarks, which include a mark for "Adblock Plus" and the company's various logos, including one for the "Adblock Browser," but not the word "adblock" on its own. It's not immediately clear which specific trademark Eyeo believes has been infringed by Adblock Ultimate. The policy states that developers must agree their software does not violate "intellectual property rights, including patent, copyright, trademark, trad secret, or other proprietary right of any party." The app can be resubmitted for inclusion once the issues have been addressed." Actually, most of the ad blockers in Chrome Web Store include the word 'adblock'."Ī Google spokesperson told Business Insider: "While we won't comment on specific apps, if an app breaks our Google Chrome Web policies, we'll remove it from the store and inform the developer. He added: "We named it Adblock Ultimate, because we believe 'adblock' is the common term for blocking ads in any browser.

Georgiev, however, feels Adblock Ultimate is a "victim" of a "ridiculous" complaint, forcing it to change its name "for absolutely no reason." Therefore we would have to request you to change the name of your product to something that does not include "Adblock", "Adblock Plus" and/or "ABP".
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So we do not offer any trademark related license agreement at the moment besides our own products. We need to protect our users from getting confused. As a result of such long-term use, advertising and expenditures, Adblock Plus has established considerable goodwill in the ADBLOCK® Marks.

But Adblock Plus has continuously used the ADBLOCK® Marks since January 2006 in the United States and throughout the world, and has invested and continues to invest heavily to develop and enhance the fame of the ADBLOCK® Marks. We understand that your company uses the name “AdBlock” in connection with its advertisement screening software.
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However, on March 30, the Adblock Ultimate team received an email (displayed in full below) from Google informing them the extension had been removed from the Chrome Web Store on the grounds of a trademark infringement complaint from Adblock Plus-owner, Eyeo. The desktop browser extension has notched up more than 1 million downloads on Firefox and 10,000 downloads on Google Chrome since its launch late last year, Adblock Ultimate claims.
